Posts tagged ‘Twitter’
Privacy, Big Data, Civil Rights, and Personalization Versus Discrimination: When does someone else’s problem become ours?
There has been a great deal of media attention on the benefits of big data (just look at our @bigdatapbi twitter stream) lately. Certainly, PatternBuilders has been busy helping financial markets become more efficient, working with data scientists on various research projects, as well as helping other businesses with their big data initiatives. In fact, there are a number of companies (like ours) that are making significant strides in reducing the costs associated with legacy big data systems, helping to move big data out of the early adopter phase and into the mainstream. But as technology innovates, there is usually some “bad” thrown in with all that good. Such is the case with big data and privacy.
Two thought provoking articles on privacy were published this month—both considering privacy through a civil rights prism. In “Big data is our generation’s civil rights issue, and we don’t know it,” Alistair Croll states that:
“Personalization” is another word for discrimination. We’re not discriminating if we tailor things to you based on what we know about you — right? That’s just better service.”