Posts tagged ‘social media’

Connect.me: The Beginning of a Consumer-Centric Data Monetization & Privacy Model?

A way for the big data industry to share the wealth with consumers and expand control over privacy.

By Terence Craig

There was a great article posted in All Things Digital about a company called Connect.me. While the article focused on the viral nature and the security implications of their launch (which says troubling things about consumer security awareness or lack thereof), the bigger story (IMHO) is the company’s business model.  Connect.me is developing a solution that centralizes control of a user’s digital identity, creating a peer-to-peer relationship between the consumer and brands. So instead of consumers “liking” a company’s Facebook page, they could have a deeper and, potentially, more meaningful relationship. In the video embedded in the article, one of Connect.me’s founders, Drummond Reed, likens this to a CRM solution for the consumer where a trust relationship between the consumer and each vendor is established and based on this relationship, the consumer decides how much personal information is shared.

As someone who is writing a book about data privacy and is CTO of an analytics tools vendor, I have been wondering when technology would be introduced that would let consumers control their personal information and treat it as a valuable asset. (more…)

March 24, 2011 at 11:57 am 1 comment

Taking Social Media Analytics To The Next Level

By Terence Craig

 

One of our original design goals at PatternBuilders was to make the aggregation of data sources a simple and ongoing process.

We have recently become very interested in analytics that look at social media data, primarily because the streaming nature of social media makes it ideal for our streaming analytics engine. This seems to have been overlooked by most of the existing solutions in the space—this is probably due to the fact that the sheer amount of data and the opportunity to aggregate it with other large streaming data sources, such as POS, sell-through, and sell-in is very hard to do. (more…)

February 15, 2011 at 8:29 pm 9 comments

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