Posts tagged ‘Privacy and Big Data’

Trend #1: Digital Advertising Comes of Age and Continues to Propel the Growth of Data Brokers and Markets

By Mary Ludloff & Terence Craig

trend 1Authors’ Note: As promised, this is trend number one in our take on the top ten privacy trends or the more things change, the more they stay the same. Although similar to David Lettermen’s Top Ten lists, our list is not as funny (unless we get points for sarcasm). We would like to remind you that sifting through the media coverage, books, blog posts, and research studies has been no easy task and trying to understand how all of it fits into the larger privacy landscape has been even harder. Added to that, our list is sure to elicit a litany of trends that we missed. We certainly hope that it does and welcome your input in our comments section! Now, on with the trend number one!

It is safe to say that continued media attention (mostly negative) has not had an impact on the rising use of third party tracking mechanisms to collect personal information. According to the Web Privacy Census, an undertaking sponsored by the Berkeley Center for Law and Technology, which measures and benchmarks Internet tracking over time:

  • The number of cookies discovered on the top 100, 1,000, and 25,000 websites are all significantly increasing. For example, in May of 2012 5,795 cookies were found on the top 100 sites and in October of 2012 the number reached 6,485.
  • The percentage of cookies set by a third party host was 84.7%. In other words, most of us are being tracked by a host of parties that we have no data collection agreement with.
  • The top trackers were BlueKai (the largest online auction marketplace), Rubicon Project (one of the larger real-time bidding systems that sells ad space on web pages), and Adnxs (the advertising exchange for advertising exchanges).

(more…)

January 21, 2015 at 5:58 pm Leave a comment

Privacy and Big Data—Update on the Update

By: Mary Ludloff and Terence Craig

Privacy and Big DataWe’ve been promising an update to our book, Privacy and Big Data, since the just pre- and mostly post-Snowden era. When we proposed and wrote the book it was to fill a void. At the time, there was a lack of mainstream attention to the issues of privacy by the media and a lack of understanding of the issues and implications we all face in the digital world. As tech veterans of long standing, we have seen our world transformed for better and for worse by our industry. Much of the “worst” we chronicled in our book and at the time its release, many relegated our book and ourselves to the “foil hat” and “black helicopter” brigade.  Yes, that was a “we told you so” but we promise it’s the last one.

Then came the Snowden revelations which raised its own hailstorm of media attention, information, misinformation, and disinformation (primarily by our government officials, legislative leaders, and the President as well as the Prime Minister of the UK) on exactly how our data was being collected and what it was being used for. Cynics though we are, we wondered if digital privacy issues had finally reached a tipping point, that we would have a national conversation about civil liberties, how to fix FISA, what is the acceptable collection and use of our data by commercial and government entities, and moving forward, how our liberties and data could be protected from corporate and government spying. (more…)

December 10, 2014 at 5:02 pm Leave a comment

In a pii (Privacy, Identity, Innovation) Conference State of Mind

By Mary Ludloff

pii2014Although this year has been extremely busy for us, Terence and I always find time for this event: The Privacy Identity Innovation Conference.  Natalie Fonseca, the Co-Founder and Executive Producer of it, is the driving force behind its ongoing success. This year’s program focuses on:

“… the latest developments in areas like mobile, biometrics, the Internet of Things and big data. Learn about emerging trends and business models driving the personal information economy, and get guidance on developing strategies and best practices to build trust with your users.” (more…)

November 9, 2014 at 1:33 pm Leave a comment

New Year (2014) Rumination: Death of privacy as we know it? Or inflection point signaling better things to come?

By Mary Ludloff

Privacy DeadI am, and always have been, a glass half-full kind of gal. In fact, way back in September 2011 when Terence and I published our book on Privacy and Big Data, I was far more optimistic than he was on the future of privacy—of course, it’s easy to sound optimistic when your co-author states that privacy is dead. (And yes, we are still working on our book update but we do have day jobs and a significant release in the works so it is slow going but going it is.)

At that time, those in the “digital privacy know” characterized our book as a decent overview. Our intent at the time was to help those NOT in the “digital privacy know” get their arms around the privacy issues from a legislative, corporate, and government perspective. To our surprise, those not in the know included lots of folks in the high tech community! We did a number of interviews and dealt with informed and somewhat uninformed media folk—those in the mainstream focused on social media and those on the fringes (left and right) wanted to do deep dives into legal issues, government uses of data, and fourth amendment rights. Some seemed to think that we were members of the tin foil hat brigade, others that we were naïve, and still others that we were on point. (more…)

January 11, 2014 at 12:16 pm Leave a comment

Our Favorite Reads of 2012

By Mary Ludloff & Terence Craig

Fave ReadsGreetings one and all! 2012 was a breakout year for PatternBuilders and we are very grateful to all of you for helping to make that happen. But we would also like to take a minute to extend our condolences and share the grief of parents across the world that lost young children to violence. Newtown was singularly horrific but similar events play out all too often across the globe. We live in an age of technical wonders—surely we can find ways to protect the world’s children.

This is our last post of 2012 and in the spirit of the season, we decided to do something a little different this year. Recently, the Wall Street Journal asked 20 of its “friends” to tell them what books they enjoyed in 2012 and the responses were equally eclectic and interesting. Not to be outdone, Adam Thierer published his list of cyberlaw and info-tech policy books for 2012. Many of the recommendations culled from both sources ended up on our reading lists for 2013 (folks, 2012 is almost over and between launching AnalyticsPBI for Azure and working on our update for Privacy and Big Data, not a lot of “other” reading is going to happen during the holiday season!) and spurred an interesting discussion about our favorite reads of the year. One caveat: Our lists may include books we read but were not necessarily published this year. So without further ado, I give you our favorite reads of 2012! (more…)

December 21, 2012 at 7:07 pm Leave a comment

Privacy and Big Data: Speaking at Strata East (NYC), Book Update, and Upcoming O’Reilly Webcast

By Mary Ludloff

There are times when Terence and I look at each other and say, “What on earth were we thinking?” And this is one of those times! PatternBuilders is crazy busy right now putting out release 3.0 of our Analytics Platform (the secret sauce for our analytics applications that we like to call data-science-in-a-box), ramping up on a funding round, working with partners on a University of Sydney research project on the impact of social media on a company’s stock price (a really fun project and a post about it is in the works), and, of course, supporting customers and prospects on their big data initiatives. So… since we did not have enough to do (sarcasm on), we decided it was time to update our book, participate in a pre-Strata East webcast, speak at the Strata Conference and the MongoDB User Group (that is collocated with Strata) in New York City! In the words of the immortal Bette Davis in All About Eve (and ever so slightly revised):

“Fasten your seat belts, it’s going to be a bumpy night ride!”

Really, what were we thinking????? (more…)

September 20, 2012 at 5:49 pm Leave a comment

Privacy, Big Data, Civil Rights, and Personalization Versus Discrimination: When does someone else’s problem become ours?

By Mary Ludloff

There has been a great deal of media attention on the benefits of big data (just look at our @bigdatapbi twitter stream) lately. Certainly, PatternBuilders has been busy helping financial markets become more efficient, working with data scientists on various research projects, as well as helping other businesses with their big data initiatives. In fact, there are a number of companies (like ours) that are making significant strides in reducing the costs associated with legacy big data systems, helping to move big data out of the early adopter phase and into the mainstream. But as technology innovates, there is usually some “bad” thrown in with all that good. Such is the case with big data and privacy.

Two thought provoking articles on privacy were published this month—both considering privacy through a civil rights prism. In “Big data is our generation’s civil rights issue, and we don’t know it,” Alistair Croll states that:

“Personalization” is another word for discrimination. We’re not discriminating if we tailor things to you based on what we know about you — right? That’s just better service.”

(more…)

August 24, 2012 at 6:54 pm 1 comment

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