Posts tagged ‘predictive modeling’

Privacy v Security, Transparency v Secrecy: The NSA, PRISM, and the Release of Classified Documents

By Mary Ludloff

Privacy, Anonymity, and Judicial Oversight are on the Endangered List

PRISM 3An age old debate has once again reared its very ugly head due to whistleblower Edward Snowden’s revelations about NSA surveillance, PRISM, and the astounding lack of any rigorous oversight on the NSA’s vast data collection apparatus.  While PatternBuilders has been incredibly busy, in our non-copious amounts of spare time Terence and I have also been working on our update to Privacy and Big Data (which is undergoing another rewrite due to new government surveillance revelations that for a while happened hourly, then daily, then weekly but certainly are far from over). It’s important to note that pre-revelations  our  task was already herculean due to mainstream media’s pick up on “all stories related to privacy” (a good thing) that often missed the mark on the technical side of the house (we often find ourselves explaining to non-techies just what meta data is which usually happens after someone on CNN, Fox, NBC, ABC, etc., butchers the definition) or got tripped up by the various Acts, Amendments, state laws, EU Directives, etc., that apply to aspects of privacy.

Over the last few weeks as details about PRISM emerged, it’s become clear to me that main street America may still not understand the seismic shift that big data and analytics brings to the privacy debate. Certainly the power of big data and analytics has been lauded or vilified in the press—followers of our twitter feed are used to seeing the pros and cons of big data projects debated pretty much every day. We’ve (Terence and I) talked and tweeted about privacy issues as it applies to individuals, companies, and governments. Heck, we even wrote a book about privacy and big data. (more…)

July 19, 2013 at 12:14 pm 3 comments

Analytics Round Up and a Word (or Two) About TweetDeck

By Mary Ludloff

While the tech and real (by that, I mean everyone else) world has been focused on mobile and location tracking this week (see my previous post which came out the day before the big iPhone location file reveal—I just had to say it), I am afraid some interesting analytics news and a certain story about TweetDeck may have been missed amidst all the noise. So in case you missed them, here are some analytics links you might want to visit:

  • Look out CIOs as analytics are taking over your company! Marriott is using analytics to personalize its room pricing model (as in don’t use the mini-bar, pay a higher room rate), Progressive Insurance is analyzing peoples’ credit scores to determine who to insure (as in good credit scores mean good insurance risks), and Harrah’s wants to know the best way to personally incent you to come back to their casinos (as in which works better, a free room or a $50 in chips).
  • Watch out delinquent New York state tax payers as this state has embraced analytics in a big way. Using analytics the state was able to recover “$83 million in delinquent taxes—an 8% increase from 2009 and double the annual increase from previous years.”
  • Social analytics may have started in the PR world, but it has, of course, gone mainstream. Per the embedded video in this post, companies must first understand their objectives, identify the metrics that will determine success, and then ensure that there are mechanisms in place to track those metrics whether they are working with an agency or doing it themselves.
  • Did you know that YouTube has finally given its partners some useful analytics? You used to have to figure this “stuff” out yourself by culling through the downloadable spreadsheets but they now offer a number of reports that will make life much easier for any YouTube partner.

And now a final word on my favorite Twitter dashboard, TweetDeck (a plug and a plea as they really need to make the font size customizable so I won’t have to buy a magnifying glass to read my Twitter feeds). If you were worried that Twitter’s possible acquisition of TweetDeck could mean the end of TweetDeck as we know it, think again! TechCrunch does a great job analyzing what could happen should UberMedia or Twitter acquire TweetDeck and why it’s very good to be TweetDeck!

That’s it for now. Next week we have some news to share about something we’ve been working on for a while (can you say Social Media Analytics) so keep us on your radar screen!

April 22, 2011 at 5:04 pm Leave a comment

The Power of Analytics: Take Credit Card Fraud as an Example

By Mary Ludloff

Let me tell you a story about my credit card company, Capital One. One evening, I was sitting in my living room watching 60 Minutes and I get a phone call. Before I pick up, I hear the following: “This is John from the Capital One fraud department and we believe that someone has stolen your credit card information.”

Naturally, I pick up the phone. Poor John. He wanted to verify that I was who I said I was and before I was willing to do that, I wanted to verify that he was who he said he was (as you may have guessed from my previous posts on privacy, I don’t like to give out personal information). Once we got over that hurdle, we had the following conversation: (more…)

February 17, 2011 at 7:21 pm 10 comments


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