Posts tagged ‘PAF’
All you need is text, Text is all you need (sing to the tune of The Beatles’ All you need is love). If you are one of our regular readers you will remember that several months ago I wrote a manifesto on what the perfect analytics system would look like. One of the last points was:
It must be as accessible as Excel (still the number one analytics tool in the world).
I was wrong – Excel is the number one non-specialized analytics tool in the world but in terms of usage, it is dwarfed in comparison to a very well know specialized analytics toolkit. The creators of this tool are a little company that you may have heard of: it does no evil and analyzes the Internet to bring you back everything on the web based on a simple text query. But behind that simple text box, Google has one of the most sophisticated analytics infrastructures in the world:
- It can deduce your interests.
- Give you the most relevant results.
- And show you appropriate information based on them, as well as bring back highly personalized ads.
Google is not only the largest big data analytics company in the world, but it also has the easiest to use tools—proof that text is all you really need!