Posts tagged ‘Marketing’

On Social Media: The Real Marketing Transformation

By Mary Ludloff

We are going to be releasing the beta version of our Social Media Analytics solution in the near future and as a result, have been steeped in what I like to call the social media monitoring versus analytics debate. As a B2B marketer I have some thoughts on this topic as do some of my B2C marketing colleagues (hah! I feel a metrics faceoff in the making) but I am going to save that discussion for our beta announcement post. That being said, the whole topic of social media got me thinking about marketing in general and how the advent of social media has had a profound effect on the way we communicate.

In the “olden” days we B2B marketers were focused on the message as in “be on message.” We spent a great deal of time on the message platform, carefully crafting messages that articulated the pain of our targeted audience and spelled out our value in words that would resonate with them. To begin the process, we’d throw a bunch of executives, our top sales performers, and one or two product marketing folks into a room and begin with this simple exercise: if our company was a car, what kind of a car would it be? Pretty silly huh? And what has this to do with messaging? (more…)

April 28, 2011 at 5:06 pm 1 comment

Taking Social Media Analytics To The Next Level

By Terence Craig

 

One of our original design goals at PatternBuilders was to make the aggregation of data sources a simple and ongoing process.

We have recently become very interested in analytics that look at social media data, primarily because the streaming nature of social media makes it ideal for our streaming analytics engine. This seems to have been overlooked by most of the existing solutions in the space—this is probably due to the fact that the sheer amount of data and the opportunity to aggregate it with other large streaming data sources, such as POS, sell-through, and sell-in is very hard to do. (more…)

February 15, 2011 at 8:29 pm 9 comments


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