Posts tagged ‘hype cycle’

Gartner, Hype Cycles, and Big Data

By Mary Ludloff

Gartner Hype Cycle Greetings all! While we’ve been super busy at PatternBuilders working on a destination application that we are all very excited about, doing some development work, talking with potential partners and prospects, AND not to mention the fact (but I will) that Terence and I are getting close to the finish line on our book, I came across this interesting article on Gartner’s hype cycle and the recent addition of big data to it.

Now, I am pretty sure that you all are familiar with Gartner’s magic quadrant methodology that essentially evaluates all the particular technology players in a specific industry across four quadrants: challengers, leaders, niche players, and visionaries. For those companies looking at vendors for a specific solution, the magic quadrant can help them understand how they stack up against each other. For the vendors, it’s an opportunity to take an objective look at the industry as a whole and understand what they do well and where they could be better. (more…)

August 17, 2011 at 8:37 am 2 comments


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