Posts tagged ‘Google flu trends’

How “Real” is Real-Time and What the Heck is Streaming Analytics?

By Mary Ludloff

I have a confession to make. I am in marketing and as such, my profession often tries to make the complex sound simple. We look for sound bites that will help folks to understand, in five words or less, a complicated story, process, service, or feature. I am sure that you are familiar with this as it is everywhere—politicians, news organizations, television, radio, and companies of every size struggle to reduce the very complex down to the very simple. Quite often, something gets lost in the translation.

This is the case with real-time analytics.  As you may recall, in a previous post Terence pointed out that “real-time,” as it is applied to analytics, does not meet the computer science standard. Am I splitting hairs? Yes and no. Unfortunately, we (as in marketers in the big data and big analytics space as well as all the tertiary spaces such as business intelligence, data warehousing, etc.) coined the term “real-time analytics” when what we really meant, for all intents and purposes, was pretty darn fast analytics. (By the way, if you want to make developers go crazy, say real-time and then sit back and watch as they carefully, rationally, try and explain why there is no such thing as a real-time analytics system.) (more…)

February 22, 2011 at 8:08 pm 5 comments


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