Posts tagged ‘confirmatory data analysis’

Data is Officially Big Business and Exploratory Analysis is in the Driver’s Seat

By Mary Ludloff

In case you haven’t heard, data is “a $100 billion marketplace.” There are data markets, like Gnip, Infochimps, and Microsoft’s Azure Marketplace that offer some datasets for free and others for a price. And those prices may be dropping considerably due to data reseller, Mediasift, which is providing very low cost access to social data. This means that companies outside of the Fortune 500 can now afford to purchase small and deep slices of social data for “pennies on the dollar” when compared to other data markets. There are also public datasets offered by data.gov and others. And all of these datasets are constantly growing, fed by the data generated by social networks, e-commerce, mobile location, and yes, advertising technology. Think about this for a moment:

“… 600 billion electronic transactions are created in the U.S. every day, and many of those transactions come from geo-locational data generated by cell phones, which through cellular towers, triangulate a person’s exact location at any time. Wireless providers have that data in real time.”

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April 13, 2011 at 7:19 pm 5 comments


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