Posts tagged ‘Chase’

Epsilon’s Data Breach: Be Careful Out There

By Mary Ludloff

On April 1 (yes, April Fools’ Day), Epsilon, one of the premier permission email marketing companies, announced the following:

“On March 30th, an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system. The information that was obtained was limited to email addresses and/or customer names only. A rigorous assessment determined that no other personal identifiable information associated with those names was at risk. A full investigation is currently underway.”

What exactly is permission email marketing? Essentially, it’s what happens when you, as a loyal customer of say a store, receive an email announcing a store deal or a special offer like buy two get one free, you get the picture. Now, you may have thought this had nothing to do with you until you received emails from some of the companies that you gave your email address to so that they could “tell you” about whatever promotions they were running. Most likely, you received a number of emails from a number of different stores and banks warning about a data breach and telling you to be careful. (more…)

April 5, 2011 at 5:41 pm Leave a comment


Video: Big Data Made Easy

PatternBuilders Corporate

Special privacy section!

Previous Posts


%d bloggers like this: