Posts tagged ‘Capital One’

McKinsey Study: Some Great Stats to Chew On

By Mary Ludloff

In the spirit of full disclosure, I decided to save my health care post (I may separate it into two parts) because if you are not familiar with the U.S. health care system—past, present, and possible futures—you need a bit of background to understand how broken it is as well as how it compares to other sectors in the “big data and analytics world.” What’s really interesting about the McKinsey Study is that it looks at several industries across the big data spectrum, from novice to advanced, and needless to say, health care is on the low end of this one! There are a lot of reasons for this—that’s why I’ve got two posts in the works—but it’s safe to say that it comes down to privacy (not necessarily a bad thing) and lack of competition. Look for my health care posts beginning next week and if you haven’t already, check out my first set of takeaways from the McKinsey study.

Now, on to some fun McKinsey stats to chew on. (more…)

June 17, 2011 at 3:47 pm 2 comments

Epsilon’s Data Breach: Be Careful Out There

By Mary Ludloff

On April 1 (yes, April Fools’ Day), Epsilon, one of the premier permission email marketing companies, announced the following:

“On March 30th, an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system. The information that was obtained was limited to email addresses and/or customer names only. A rigorous assessment determined that no other personal identifiable information associated with those names was at risk. A full investigation is currently underway.”

What exactly is permission email marketing? Essentially, it’s what happens when you, as a loyal customer of say a store, receive an email announcing a store deal or a special offer like buy two get one free, you get the picture. Now, you may have thought this had nothing to do with you until you received emails from some of the companies that you gave your email address to so that they could “tell you” about whatever promotions they were running. Most likely, you received a number of emails from a number of different stores and banks warning about a data breach and telling you to be careful. (more…)

April 5, 2011 at 5:41 pm Leave a comment


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