Posts tagged ‘ASK Computer Systems’

Marketing 101: The Mea Maxima Culpa Rule

A sideways rumination on data privacy breaches.

By Mary Ludloff

If you’ve been following our series on data privacy over the last couple of weeks you, like me, may have found yourself surprised appalled by the way in which companies have publicly handled privacy breaches. 

As you may or may not know, I am in marketing and have been “in” marketing for a number of decades (it’s not polite to ask just how many years this represents, but in the interest of transparency it’s more than 20 and less than 30). Over those decades, much in marketing has changed. However, I would argue that the marketing fundamentals have not, one of which is what I like to call the Mea Maxima Culpa Rule. (more…)

January 25, 2011 at 8:04 am 1 comment


Video: Big Data Made Easy

PatternBuilders Corporate

Special privacy section!

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