Posts tagged ‘AIIM’

Big Data Hype, Supernovas, McKinsey’s Latest Survey, and AIIM’s Digital Landfill Dive

By Mary Ludloff

A few years ago, Terence and I were trying to get our arms around the world of big data and how to effectively communicate its size and challenges as we were talking to analysts, media, prospects, partners, and, of course, the venture community. Hopefully, most of our readers would acknowledge that we have a fine grasp of language (we like to engage in a Scrabble battle of wits upon occasion) but I must admit that we have been eclipsed by many in the race to illustrate just how “big” big really is. My favorite is this:

“We are engulfed by a supernova of data.”

Now, Webster’s defines supernova in two ways:

“1: the explosion of a star in which the star may reach a maximum intrinsic luminosity one billion times that of the sun or 2: one that explodes into prominence or popularity.”

(more…)

June 6, 2012 at 9:15 am 2 comments


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