Analytics Round Up and a Word (or Two) About TweetDeck
While the tech and real (by that, I mean everyone else) world has been focused on mobile and location tracking this week (see my previous post which came out the day before the big iPhone location file reveal—I just had to say it), I am afraid some interesting analytics news and a certain story about TweetDeck may have been missed amidst all the noise. So in case you missed them, here are some analytics links you might want to visit:
- Look out CIOs as analytics are taking over your company! Marriott is using analytics to personalize its room pricing model (as in don’t use the mini-bar, pay a higher room rate), Progressive Insurance is analyzing peoples’ credit scores to determine who to insure (as in good credit scores mean good insurance risks), and Harrah’s wants to know the best way to personally incent you to come back to their casinos (as in which works better, a free room or a $50 in chips).
- Watch out delinquent New York state tax payers as this state has embraced analytics in a big way. Using analytics the state was able to recover “$83 million in delinquent taxes—an 8% increase from 2009 and double the annual increase from previous years.”
- Social analytics may have started in the PR world, but it has, of course, gone mainstream. Per the embedded video in this post, companies must first understand their objectives, identify the metrics that will determine success, and then ensure that there are mechanisms in place to track those metrics whether they are working with an agency or doing it themselves.
- Did you know that YouTube has finally given its partners some useful analytics? You used to have to figure this “stuff” out yourself by culling through the downloadable spreadsheets but they now offer a number of reports that will make life much easier for any YouTube partner.
And now a final word on my favorite Twitter dashboard, TweetDeck (a plug and a plea as they really need to make the font size customizable so I won’t have to buy a magnifying glass to read my Twitter feeds). If you were worried that Twitter’s possible acquisition of TweetDeck could mean the end of TweetDeck as we know it, think again! TechCrunch does a great job analyzing what could happen should UberMedia or Twitter acquire TweetDeck and why it’s very good to be TweetDeck!
That’s it for now. Next week we have some news to share about something we’ve been working on for a while (can you say Social Media Analytics) so keep us on your radar screen!