Microsoft News Center: PatternBuilders brings big data analytics down to size

May 25, 2013 at 7:26 am Leave a comment

By Mary Ludloff

MSOFT BizAs regular readers of this blog know, Terence and I spend a great deal of time talking about the state of the big data analytics industry and what is needed before mainstream adoption becomes an actual fact (as opposed to the hyperbolic reporting on any and all things related to big data). Recently, we sat down with the Microsoft BizSpark (a partner of ours) team to talk about the state of big data analytics today and why we decided to co-found PatternBuilders. To read the full story, go here. And because I can never resist a great quote (I am in marketing after all), here’s what Terence had to say during our interview:

“We found it disconcerting that there was such a huge divide between big data excitement and actual adoption rates. Taking advantage of big data analytics often requires a budget, toolset and in-house expertise far beyond what most enterprises can muster. Mary and I founded PatternBuilders because we thought there must be a better approach.”

For more information on our technology choices and why we are unabashed fans of Microsoft technologies, you may find these posts helpful:

Entry filed under: General Analytics. Tags: .

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